History of CUBIC

Hydrographic Printing was born from the inspiration of a single developer.
Focusing on the automotive industry, it enriches people’s life around the world.

Invention – a coincidence develops into a new technology

Hydrographic Printing was invented in 1974. A request to decorate the hair dryer with a pattern was the start. While struggling with finding a solution, a researcher took a medicine. When he saw an oblate sticking to his fingertips, the idea for this new technology was born.

Birth – Opening a path in the world of printing onto three-dimensional substrates.

We have invented a technology that enables transferring a pattern, printed onto a special water-soluble film that is floated onto a water surface, to materials such as plastic. By utilizing the power of water, printing on complex shapes is made possible. In addition, adjusting the type of ink used, type of coating, and the difference in materials, enables a high freedom of design expression. We have opened a new path in the world of printing onto three-dimensional substrates, where expression was limited.

Growth – From general merchandise to automotive industry

At the beginning of development, Hydrographic Printing was applied to watches and general merchandise. Later, as research and development progressed, the variety of expression expanded, and we succeeded in creating unique designs one after another. Hydrographic Printing, that began with general merchandise has now expanded its coverage to automotive, household appliances, cosmetics, sports goods, and interiors.

Expansion – Expanding globally, providing original technology

Our business is actively expanding not only in Japan but around the world. In addition to the production business, we are developing a licensing business, providing technology and materials to more than 20 countries and regions. Moreover, we utilize our global network to collect the latest design and material trends reflected in our original design and deliver to customers around the world.

Business Development

Producing unique designs and deploying technology globally.
Responding flexibly to various needs with our technology and design capability.

The department is comprised of two subdivisions that develop the Hydrographic Printing business. The production division develops a variety of designs at our domestic production locations. The license division provides our original technology, production system and materials to our overseas partners. The key to success of both business models is the close attention we pay to quality management and design planning that enables a perfect match of design. Our R&D and design division closely work together with the headquarter to carry out research, analysis and proposals that offer customized solutions based on expertise. Our business field spans more than 20 countries, including North America, Europe and Asia. Widely applied in the automotive industry, CUBIC PRINTING has a broad range of applications including home appliances, mobile phones and furniture. We will continue to expand our field in the future.